With news search engines and influential blogs shifting the integrated marketing communications paradigm, what is public relations on the Internet and what is PR 2.0?

Effective Public Relations Services Tips

Public Relations Strategies and Tactics – Advice and counsel on public relations strategies and tactics to a broad spectrum of clients and helps companies identify market trends and tackle industry issues. Provide thought leadership marketing and speech writing services. Sstrategic objectives extend beyond getting publicity to increasing website traffic and generating sales leads.

Media Relations Services – Sstarts each new client’s media relations plan by identifying the reporters that have been writing stories about the client company and developing ways to strengthen relationships with them. Identifies the reporters that have been writing news stories about the market segment or product category, but haven’t mentioned the client, and then develop ways to establish relationships with them. Also provide the spokespeople with media relations training to ensure that they are as responsive and as quotable as those writing under deadlines want and need them to be. The goal of effective media relations has not changed in 100 years: To increase the number of news stories that mention the company and reduce the percentage of times when the company isn’t mentioned in a relevant story.

Speakers’ Bureau – To position executives as thought leaders in a market segmet, works with the company to determine who will be designated conference speakers and which interesting topics they can speak on. Will then provide the following services:

• Research appropriate speaking opportunities at events
• Write speech abstracts to match speaking opportunities
• Contact organizations to procure speaking slots
• Prepare and/or review presentations

New PR Best Practices

Press Release Optimization Services – Use optimized press releases included in news search engines and provides clients with press release optimization services or teaches clients how to craft optimized press releases for their organization.

Blog Outreach – According to Advertising Age, “There are about 15 million active blogs read by 57 million people, a number that gives bloggers great credibility, power and influence as sources of information for everything from news to corporate reputations to product purchasing.” Greg Jarboe, SEO-PR President and co-founder, wrote in Search Engine Watch, “Blogs are the new trade press.” That makes blog outreach an essential component of PR 2.0. You have toidentifies who is influential within specific conversations taking place in social media such as blogs and conducts outreach to them. smart2web’s blogger outreach programs have generated measurable results for Harlequin, the Wharton Economic Summit and Windows Secrets, among other clients.

Public Relations Measurement Services – Provide to your clients with regular reports that go beyond traditional ways to measure PR, such as counting news clippings, to include new PR metrics and advanced methods for measuring PR, such as improving communications with bloggers, generating publicity in bogs, building awareness with opinion leaders, getting inbound links to landing pages, and increasing internet traffic to the website.

Training – Among trainings offered for individual companies and at industry conferences are: “Online PR 101: Press Release Optimization,” “SEO PR 2.0: From Press Release SEO to Blogger Relations and Beyond,” and “Press Release SEO: Focusing on Search as a Public Relations Tool.” at Search Engine Strategies.

Delivers customized training via webinar or in-person to media companies, wire services, public relations agencies, high tech firms and business schools, both domestically and internationally.

What is public relations on the internet and what is PR 2.0?